The promotional plan of Consortium has the dual purposes of consolidating the Barbera brand in the main markets (Italy, USA, Germany, UK, Northern Europe) and developing quality in the production area. The plan wants to reach all the interested groups like journalists, distributors, importers and the final customers. In addition to the main message f Barbera standard of quality, we want to underline the strong relationship between Barbera and the territory of Monferrato and Asti. Central is the organization of a lot of local, national and international events.